Manfred Shi
I turn ad budgets into revenue engines. Specializing in high-converting Google Ads and Meta Ads strategies for education, B2B SaaS, e-commerce, and mobile apps.
14 years of proven performance marketing expertise. From reducing CPA by 87.5% to doubling lead generation—I deliver measurable results through transparency and continuous optimization.
Manfred Shi
14+
Years of Experience
Proven Results
Case Studies That Deliver
E-commerce • 2018-2021
Reducing CPA from $40 to $5 for Automotive E-commerce
Complete digital advertising transformation for Ministry of Car. Achieved 87.5% reduction in customer acquisition cost through strategic campaign optimization and testing.
B2B SaaS • 2024-2025
Building a Qualified Lead Pipeline with Meta Ads
Generated qualified leads for POS solution targeting business owners through refined Meta Ads campaigns.
Mobile App • 2022-2024
Optimizing Trial-to-Paid Conversions for Muslim Pro
Increased app conversions and trial-to-paid rates using Custom Product Pages and optimized paid acquisition strategy.
Education • 2017-2018
Doubling JC Tuition Inquiries Through SEO + Retargeting
Achieved top Google rankings for competitive JC tuition keywords and doubled inquiries through organic search + Meta retargeting strategy.
Financial Services • 2010-2014
Award-Winning Mobile Engagement Strategy
Transformed loyalty program into mobile-first engagement engine across Singapore, Malaysia, and Indonesia. Gold awards for brand awareness.
Performance Marketing
"I uncover insights in analytics dashboards and translate them into strategies that reduce cost-per-acquisition."
- My Approach
About Me
From Game Developer to Performance Marketing Expert
I'm Manfred Shi, a performance marketing specialist with 14 years of expertise in Google Ads and Meta Ads. Based in Singapore, I help businesses scale through data-driven strategies that deliver measurable results.
My journey started in an unexpected place—as a game programmer at TECMO KOEI, where I spent a year in Japan working on titles like Romance of the Three Kingdoms and Nobunaga's Ambition. This technical background taught me systems thinking and attention to detail that now powers my marketing strategies.
I've driven growth for education brands, B2B SaaS companies, e-commerce businesses, and mobile apps. From reducing customer acquisition costs by 87.5% to doubling lead generation, I focus on one thing: turning your ad budget into a revenue engine.
My approach is built on transparency, continuous testing, and a deep understanding of analytics. I don't just run campaigns—I uncover insights that others miss and translate them into strategies that improve ROAS and scale efficiently.
Specialized Services
What I Deliver
14 years of hands-on experience across Google Ads, Meta Ads, and performance marketing for education, B2B, e-commerce, and mobile apps.
Google Ads Management
Search, Display, and YouTube campaigns optimized for conversions. Expert in portfolio budget management and bidding strategy optimization.
Meta Ads Campaigns
Facebook and Instagram advertising for lead generation and conversions. Proven success in B2B, education, e-commerce, and mobile app campaigns.
Conversion Tracking & Analytics
Complete tracking setup with Google Tag Manager and GA4 implementation. Ensure you're measuring what matters most to drive decisions.
PPC Audits & Consulting
Comprehensive Google Ads account audits to uncover opportunities, fix issues, and identify quick wins for immediate improvement.
A/B Testing & Optimization
Continuous testing of ad copy, landing pages, and creative to improve campaign performance and maximize your ROI.
Industry-Specific Expertise
Specialized knowledge in education marketing, B2B SaaS lead generation, e-commerce growth, and mobile app user acquisition.
Let's Connect
Ready to Scale? Let's Talk.
Open to performance marketing projects, freelance Google Ads audits, and SEM strategy consulting for education, B2B, healthcare, and lead generation campaigns.
Email me at
manfred.shi@gmail.comBased in
Singapore